I don’t think I’ve yet to meet a woman who doesn’t love Benefit They’re Real! Mascara. The brush and formula are a killer combination for beautiful separated, yet voluminous lashes. Well ladies get excited because coming in July 2015 you can now get Benefit They’re Real! Mascara ($24 US/$31 CAD) in Beyond Brown and Beyond Blue. Of course the iconic Beyond Black will remain available.
They are also releasing FOUR new shades of Benefit They’re Real! Push-up Liner ($29 CAD/$24 US). Even more exciting is the new coloured formulas resolve some of the issues many of us experience with the original Beyond Black release. The Beyond Black was a bit on the thick and dry side making it a little tricky to work with. Well the new coloured versions (with the exception of the Beyond Blue I found) have a much more smooth, fluid texture making them and absolute dream to work with. The AccuFlex tip of the They’re Real! liners is a genius design. You click the pen to dispense the liner out the soft, flexible, latex tip. The design makes application at any angle more effortless. Another huge bonus, as a working makeup artist, is that unlike other brush tip or felt tip pen liners you can easily sanitize the tip after use between clients. BONUS! You can see the tip widens out to help push lashes out of the way. This is great because I am always struggling with the decision to curl lashes before or after gel/liquid liner application because I hate them being in the way but also hate mucking up my liner curling afterwards. The base is nice and wide to give more stability to your application. You can easily go from a fine line to a thicker line depending on the angle you apply it. I find this applicator creates the most perfect wings with the littlest effort.
The new colours are Beyond Brown, Beyond Green, Beyond Purple, and Beyond Blue. The colours are beautiful and are very deep shades making them easy to wear. The performance of these shades is as outstanding as the original. These babies do not budge and they are completely waterproof.
The new Push-up Liner shades will become available in July 2015 as well.
Are you excited about this expansion of the Benefit They’re Real! lineup?
Product provided for my consideration. All reviews are always my own honest and unbiased opinions.
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