I am so excited about the news that Ruby Rose is the new face of Urban Decay. I can’t think of a better partnership. Urban Decay is all about beauty with an edge™ and when I think of a person with true edge and beauty I think of Ruby Rose. I have been obsessed with her, as many have, since she appeared on Orange is the New Black. I can’t wait to see how they incorporate Ruby in their campaigns, if they do. They say her job description as “Most Addictive New Vice” is to just to keep on rocking our world and spreading the gospel of our self-expression, addiction to color, and “beauty with an edge”.
“Urban Decay believes in supporting individuality and personal self-expression— two values I hold very dear— because everyone deserves the freedom to explore their personality and discover their true selves.” – Ruby Rose
The founding partner of Urban Decay, Wende Zomnir, said the Urban Decay girl is not only the coolest in the room, but also the nicest. So when Ruby Rose hit the scene, we were immediately hooked: with her badass look, f***-it attitude and playful spirit, she nails what it means to be feminine, dangerous and fun. She rocks haute couture with sleeve tattoos and a bold lip with an edgy haircut. And now, she’s officially joined the brand as our Most Addictive New Vice.
A photo posted by Ruby Rose (@rubyrose) on Mar 2, 2016 at 7:05am PST
Are you as excited about this as I am?