MAKE UP FOR EVER is launching their Foundation Nation Campaign this month. The brand commissioned a comprehensive study on foundation. It revealed that 73% of women find it challenging to find the right foundation. Finding the right shade was troublesome for 54% of women while 62% had trouble applying it. 52% don’t even use any tools when applying it. A whopping 72% of women said they don’t make any changes to their foundation with the seasons even though their skin colouring, and skin type, can change dramatically throughout the year. MAKE UP FOR EVER wants to help women solve their foundation woes so they are hosting events at all Sephora stores across Canada from September 19th through October 6th to help diagnose their biggest foundation issues through a complimentary 15 minute foundation lesson. They will educate clients on proper complexion product choices and application techniques and demonstrate on half of the clients face. The client is asked to complete the other side of their face as it empowers them to learn the application techniques themselves for use at home.
Foundation Nation experts are in store to help with complexion lessons at these locations on the following dates:
Sephora Coquitlam Centre (Sept. 19th)
Sephora Bloor Street (Sept. 19th & 20th)
Sephora Chinook Centre (Sept. 19th & 20th)
Sephora Yorkdale Shopping Centre (Sept. 20th & 21st)
Sephora Rideau Centre (Sept. 20th & 21st)
Sephora Metropolis (Sept 20th & 21st)
Sephora Market Mall (Sept. 21st)
Sephora Halifax (Sept. 21st)
Sephora St. Vital Centre (Sept. 21st)
Sephora Moncton (Sept. 21st)
Sephora Fairview Park (Sept. 21st)
Sephora Fairview Mall (Sept. 21st & 22nd)
Sephora Richmond Centre (Sept. 22nd)
Sephora Southcentre Mall (Sept. 22nd)
Sephora Saskatoon (Sept. 26th)
Sephora Scarborough Town Centre (Sept. 26th & 27th)
Sephora West Edmonton Mall (Sept. 26th & 27th)
Sephora Pacific Centre (Sept. 26th & 27th)
Sephora White Oaks Mall (Sept. 27th)
Sephora Southgate Centre (Sept. 28th)
Sephora Bayshore Mall (Sept. 28th)
Sephora Oshawa Centre (Sept. 28th)
Sephora Polo Park Shopping Centre (Sept. 28th & 29th)
Sephora Mapleview Shopping Centre (Sept. 28th & 29th)
Sephora Kelowna (Sept. 28th & 29th)
Sephora Kingsway Mall (Sept. 29th)
Sephora Sherway Gardens (Oct. 3rd & 4th)
Sephora Lime Ridge Mall (Oct. 4th)
Sephora Mayfair Mall (Oct. 4th & 5th)
Sephora Upper Canada Mall (Oct. 5th)
Sephora Square One (Oct. 5th & 6th)
You don’t want to miss this! Join the movement!
I got to experience the complexion lesson this past Saturday and also had the opportunity to meet the incredibly lovely celebrity makeup artist Troy Jensen. He was full of wonderful tips that I will hopefully go into more details with you about soon as well as more info on the new MAKE UP FOR EVER Artisan brush line. Here is a selfie of me and Troy. I really need to learn how to smize!
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