For Fall 2015 Estée Lauder is expanding the product range of their very successful, and fabulous, Pure Color Envy line. There will be a new collection of 12 shades of Estée Lauder Pure Color Envy Matte Lipsticks and 8 shades of Estée Lauder Pure Color Envy Liquid Lip Potion.
The Pure Color Envy Matte Lipstick ($34 CAD) was created in collaboration with Estée Lauder spokesmodel and supermodel Joan Smalls. All shades and finishes were picked by Joan. The formula offers the rich saturated pigment of the original Pure Color Envy Sculpting Lipsticks but with a matte finish. The lipsticks are formulated with Advanced True Vision™ Technology, which combines multifaceted pigments and refined mattifying powders. This results in intense mattified colour that feels light and comfortable.
The new mattes are packaged the same as the original Pure Color Envy Sculpting Lipstick Collection. Sleek and hefty deep navy and gold packaging with magnetic closure feels very luxurious.
The 12 available shades are:
- Covetous Nude – Light nude
- Irrepressible – Deep brick red
- Desirous – Deep chestnut brown
- Neon Azalea – Electric pink
- Unattainable – Bold raspberry
- Commanding – Black cherry
- Furious – Neon coral
- Volatile – Fiery tangerine
- Decisive Poppy – Crimson red
- Shameless Violet – Rich aubergine
- Stronger – Vibrant violet
- Extrovert – Blackened plum
I tested out the shade Unattainable which is a stunning deep raspberry. The finish is matte but not flat. There is a very subtle skin like sheen. I found it quite comfortable to wear. It wasn’t so creamy that I felt it was going to end up all over my face. It still had that lip hugging dryness I love about matte lipsticks but without feeling drying.
The new product I am most excited about is the new Pure Color Envy Liquid Lip Potion ($34 CAD). This new lip innovation from Estée Lauder has a lightweight formula that gives the opaque color payoff of a lipstick, the slip of a gloss (without the stickiness!), and the comfort of your favourite lip balm. A Time Release Encapsulated Moisture Complex with Hyaluronic Acid allows lips to attract, capture and seal-in continuous hydration. The formula is infused with nourishing Avocado Oil, Jojoba Oil and Sunflower Oil to leave lips feeling wonderfully soft and supple. The amazing intensity of colour is achieved with Estée Lauder’s Advanced True Vision Technology ™ that contains ‘Concentrated Liquid’ structural pigments that create rich color, definition and volume.
I am really loving this new formula. The intense colour is gorgeous and they feel so incredibly good on the lips. So satiny and luxurious. I swear my lips look plumper and fuller when I’m wearing the new Lip Potion. They are promoted as being long-wearing offering up to 8 hours of wear. I don’t get a full 8 hours but I did get a full 5-6 which is astounding for me. FLUID COLOR:
Pure Color Envy Lip Potion’s moisture-rich formula and satiny texture glides onto lips with one uniform stroke of brilliant liquid color for a smooth, sculpted finish. The rich color impact gives lips a visibly fuller, more voluminous and curvaceous look. Featuring long-wearing properties that maintain color richness and wear for up to 8 hours, lips remain soft throughout the entire day. The lip potions are infused with the scent of red currant, mandarin orange and apple blossom for an added hint of sophistication but it is indeed just a hint. I can barely detect the fragrance so if you are sensitive to scents in your lip products I don’t think these will bother you.
The applicator is quite unique. It is slanted and curved to hug lips and offer even coverage in one stroke. The reverse side of the applicator has a reservoir to capture more product for times you want a more intense application. I love that the tube offers a window to reveal the shade within.
The 8 available shades are:
- Corals to Reds: Fierce Beauty, Lethal Red
- Pinks to Berries: Not So Innocent, Pierced Petal, Wicked Sweet, Naughty Naïve, Quiet Riot
- Mauves to Plums: True Liar
I have been testing out Not So Innocent. I think this is the perfect name for this shade as it is a lovely rosewood pink that has a depth that makes it a little sexy.
The new Pure Color Envy Matte Lipstick collection is available now at Hudson’s Bay, Sears, Holt Renfrew and Sephora Estée Lauder counters and www.esteelauder.ca. The new Pure Color Envy Liquid Lip Potion is available at Hudson’s Bay, Sephora and Nordstrom Estée Lauder counters nationwide and www.esteelauder.ca.
Also being released for fall in the Color Envy range are the Color Envy Lip Maximizer ($32 CAD) and Color Envy Eyeshadow Singles ($28 CAD).
Product provided for my consideration. All reviews are always my own honest and unbiased opinions.