
Almay has expanded their Smart Shade line up with new Skintone matching products and guess what. They actually work! Maybe it’s just me (being fair) but I don’t often find skin tone matching products to even come close to matching and these do. Here is the look I created using these products:
Almay Smart Shade CC Luminous Primer ($16.95 CAD) I love illuminating primers. Since my skin is dry I feel I can use all the help I can get for that youthful glow. The pink tone of this primer helps brighten and offers subtle colour correction. The formula is nice and creamy and the luminosity is very refined not glittery or shimmery.
Almay Smart Shade Skintone Matching Makeup in Light ($16.95 CAD) contains aloe, vitamin E, grapeseed extract, ginseng, gingko biloba extract & antioxidants for silky smooth, lightweight coverage. Skin appears healthy, nourished and protected with the added benefit of SPF 15. These “Color-adjusting” products are usually a giant fail for me. They always turn a far too dark horrendous orange colour. This new skin tone matching makeup from Almay actually works! The coverage may be light but it does even out the skin tone a bit to give you a more polished look and the colour it adjusted to was a great match! There is also an Anti-aging version available with SPF 20.
Almay Smart Shade CC Concealer + Brightener in Light ($10.95 CAD) Get an illuminating brightener and concealer in one handy compact with this the Smart Shade product from Almay.
Almay Smart Shade Powder Blush in Pink ($12.95 CAD) gives a natural flush of colour to the cheeks in a universally flattering shade of pink.
Almay Color + Care⢠Liquid Lip Balm in Cantaloupe Cream ($8.95 CAD) get the glossy colour of a lipgloss with ultra-moisturizing ingredients like avocado oil, vitamin E, and an exotic blend of hydrating oils with this liquid lip balm available in 10 shades.
Swatched in order listed above:


Product provided for my consideration. All reviews are always my own honest and unbiased opinions.
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