I know what it's like as a woman and entrepreneur to feel stressed out, unsure of myself, and unworthy of the life I desired.
I now feel the inspiration, confidence, clarity, and flow I longed for and I wan't you to experience that too... because it's freaking AMAZING! It's waiting for you. This is your life and you deserve to live it fully and not be held back by insecurity and fear. It's time to love yourself and love your life.
For the first 30+ years of my life I was guided by my insecurity and my inability to make decisions and unwillingness to overcome my fear of change and fear of the unknown.
Let’s take a trip down memory lane shall we. All the way to high-school to give you an idea of how this played out in my life. As I was finishing up high school I had dreams of going away to University to study microbiology or genetic engineering. What did I do instead? I stayed at home and went to the local college and enrolled in “General Interest”. I was too afraid to make a real decision. Staying at home meant I didn’t have to leave my boyfriend or my job or really rock the boat in any way, so that’s what I did. I didn’t even know what to study at the college because there wasn’t anything offered I was interested in. It only took a few weeks before I realized the General Interest program was totally a bore and waste of my time so I knew I had to pick SOMETHING. Someone I knew was enrolled in Office Administration and was enjoying it so I said "what the hell".
So I enjoyed the underutilization of my potential by slacking, skipping, and still finishing the first year at the top of my program and graduating with my diploma in Executive Office Administration having received the Dean’s letter every term. Yay me.
And this is how the rest of my life kind of went. Relationships determined where I lived. Which in turn dictated the kind of job opportunities I would have. I simply let life happen to me, taking the “easiest” and most “risk free” path, avoiding getting out of my comfort zone, only to end up completely miserable.
But then as the years went on and the more personal development and spiritual work I did the more I “accidentally” started following a more aligned path and seeing the positive manifestation of that.
Because that's what happens! If you don't follow your own intuition and start getting out of your comfort zone, and exploring your best and highest path, the Universe is going to give you a not so gentle shove in the right direction. You can't stay safe and small forever. If you try to resist... that's when the big shit happens. The often painful stuff. I lost my 9-5 job back in 2011. As devastating as it was I used it as an opportunity to explore my passions. I'd started a beauty blog as a hobby when I was still working full-time. I’d always been interested in makeup and naturally skilled at it.
Well lo and behold my beauty blog grew and became recognized. I was added to beauty brand PR lists and sent products, invited to media events in Toronto, and eventually earning income from advertising on my site and sponsored posts. It was like a dream. And I loved it! I also started my makeup artistry business at the same time focusing primarily on bridal makeup. I was officially an entrepreneur!
The moral of the story is I slowly learned how to follow my passion and purpose, overcome fear, and that “practical” voice of “shoulds” to follow the breadcrumbs laid out by the Universe to my path. My blog and makeup artistry business both grew over the years. I learned how to build websites, create my own graphics, grow my social media following, build an email list and funnels, ALL THE THINGS.
After many years I finally had to have the courage to admit I wasn’t in alignment anymore. I still loved being a makeup artist but when it came to the blog I couldn’t drag myself to the swanky media events I once found fun. Writing reviews and posts about makeup just felt shallow and meaningless to me. I realized I was craving more meaning in my life. I was feeling called to throw myself fully into the personal development and spiritual growth work that had helped me overcome the depression I’d struggled with since childhood and helped me realize that I didn’t need everyone and everything around me to change in order to be happy and fulfilled.
I wanted more women to experience the awakening that I had. So, at the same time I was receiving an award for Best Beauty Site at the 2017 P&G Beauty Awards, something that surely could have catapulted my blog to the next level, I decided instead to basically walk away from it and follow my passion to coach women. Because yes, our passions, our needs and desires, evolve and change as we do.
But this isn’t the magical turning point in my life. While I’d followed my purpose in a broader sense I was still making skewed decisions in my business. I resisted niching down and getting clarity on who I really wanted to serve and why. While I’d saved my sanity and my relationships through my own journey, I was still operating out of fear and conditioning when it came to making decisions in my business. And making decisions… man that was still HARD. I was still lacking the confidence and clarity to actually grow the business and serve in the way I’d felt called to. My coaching business was burning me out, not lighting me up. And that’s NOT what I had dreamed of.
Well, here’s the thing. I’ve been an entrepreneur for almost a decade and it took me a LONG time to really lean into the faith and trust that I was divinely guided and supported and truly capable and worthy of achieving the vision I felt called to. I didn’t have to do it like anyone else. I didn’t have to be anyone else. Stepping towards what I desired didn't mean I had to run away from something. I had such resistance around my beauty business. I felt like I had two identities. The local makeup artist and the semi-retired beauty blogger and the life and mindset coach and spiritual entrepreneur.
After taking a complete break from my business I realized what was right in front of me the whole time. I didn't have to give up parts of myself to find happiness. I needed to accept and love all of me. Even if I felt like "business wise" it didn't make sense. I needed to be whole again. Choose to do things MY way. That's when I decided to bring all the pieces back together again. The very thing I was so resistant to 3 years ago.
Because true beauty isn't about how you look. It's about how you feel. Living a life of beauty, joy, and fulfillment means knowing, accepting, and loving all of yourself. I don’t want you to spend a decade or more figuring that out! I want to help you realize and embody the essence of who you are so you can build a life and business that’s an expression of your heart and soul.
It’s time for you to feel clear, confident, and inspired with your abundant and rewarding life. It's time to step fully into your innate worth and unique beauty. Never be afraid to be your beautiful self!
tell me more!
where I've been
Depressed, unmotivated, lost, unhappy, and dissatisfied with life.
Started a beauty blog as a hobby and passion project.
Lost my 9-5 job I'd been at for almost a decade with no warning.
Started my Makeup Artistry Biz & continued growing my blog.
Went all in on my personal & spiritual development work and rose out of depression.
Became less passionate about beauty and called to start life coaching.
Won Best Beauty Site Award.
Stepped back from my award winning beauty blog to focus my energy on personal and spiritual growth.
Embodied my whole self, merging my passions for beauty and personal and spiritual growth.
Take me there!
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