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I am almost dreading the coming of Spring because I will have to put away one of my absolute favourite color palettes until next fall. I have become obsessed with rich hues of burgundy and port. This week I attended the Towards Tomorrow by Toyota preview event and everything from my makeup, to my outfit, to my handbag was influenced by my love of burgundy.
My makeup look revolved around one of my favorite eyeshadow palettes at the moment, the Charlotte Tilbury Vintage Vamp palette. I opted to skip the gold shadow in this look and brightened the lid with the gorgeous shimmering pink. I complimented the burgundy hues on the eyes with the mauve pink blush Clinique Cheek Pop blush in Heather Pop and the mauve pink lipstick MAC Modesty. I recently picked up this lipstick and it has quickly become a go to shade.
For my outfit I was, of course, wearing Dynamite clothing from head to toe. This happens an embarrassing amount of the time. I am like a walking billboard for that store! I was wearing the coated Kate skinny jeans in Port Royale (long sold out unfortunately) with a black v-neck tunic t and the black Faux Leather Jacket. For my handbag I wore the Rebecca Minkoff Mini Perry in Port. I am so in love with this port leather. I am kicking myself for not ordering a smaller bag in it, as for most occasions I find the Mini Perry far too large for my needs. It was perfect for carrying around my camera for the event though!
So what is this Towards Tomorrow Event preview I attended? I got to experience a sneak peek of this really cool interactive experience that is located at the Square One Shopping Centre in Mississauge from March 5th to June 3rd, 2016. I highly recommend that if you are in the area you check it out! You can learn more here.
The event spotlights Toyota’s selection of City Savvy vehicles with some really neat interactive activities. You can check out the Prius, RAV4 Hybrid, Prius c, and Scion iM. If you love checking out new vehicles but can sometimes feel nervous dealing with salespeople at a dealership, then you will love this environment. There are no salespeople present and no pressure! Just helpful CSR reps there to answer any questions you may have and handy tablets available to browse all the info and options available for the vehicles.
As a beauty editor and makeup artist I am a huge fan of colour. Beautiful colours always bring a smile to my face, which is why I was so delighted with the colours they chose for the vehicles on display at the event. The Scion iM was in the most stunning Electric Blue. The Prius c was in the most incredible metallic Lime Green. I mean a lime green car? I need that in my life!
When you are there you can have fun with the Virtual Reality Driving Station. Thank goodness this was virtual reality driving and not reality as I was remarkably poor at this. It was so much fun though!
There is also a Digital Art Installation where you can virtually spray paint your own Scion and Toronto skyline. I of course had to liven up the image with shades of pink and purple. You can then have your creation emailed to you!
There is a “photobooth” type setup where you can have your photo taken with a variety of different backdrops ranging from the beautiful city of Toronto to a gorgeous cottage location. I of course looked incredibly awkward in all 3 shots because that is my specialty.
If you are shopping the amazing, and huge, Square One Shopping Center and find your phone’s battery is running low then stop into the Towards Tomorrow event to charge your phone. They have these really cool charging stations set up where you can safely lock your phone away to charge while you keep the key and experience what the event has to offer.
Have your kids with you while you shop? No problem! They have a great kids area set up where your kids can play and even enter their colouring contest.
Toyota has also partnered with local businesses across the GTA to offer guests special perks and offers to say thank you for visiting Towards Tomorrow by Toyota. These Keys to the City booklets will be given out to lucky visitors who participate in the in-event experiences, engage with the vehicles, or brand ambassadors. Inside you will find the following offers:
- Pure Spirits Oyster House and Grill – Six (6) free oysters with the purchase of an entrée
- Infinite Yoga – Enjoy a free class with a friend
- Total Cleanse – Access to a secret juice menu and 20% off any juice cleanse
- Lost Canada Escape Room – 30% off admission and group photo taken for sharing
There are also chances to win 100,000 Aeroplan Miles at the event!
Looking to know more about the vehicles highlighted at the event? Here are some great features of the cars I checked out while I was there:
The 2016 Toyota Prius (which looks super hot in red by the way!) not only looks sexy with it’s sleek design and low profile but the reduced drag also improves fuel efficiency. It is perfect for the progressive and savvy driver with it’s innovative technology including Toyota Safety Sense, Qi wireless charging, and regenerative braking that saves fuel. I was really surprised by how roomy it was while being so fuel efficient. You can see in the image above the handy tablets at each vehicle for you to browse through their features and options.
The RAV4 has sure come a long way! This 2016 Toyota RAV4 Hybrid is perfect for those weekend drives to the cottage with it’s hybrid fuel efficiency, combined with large cargo and passenger capacity, power rear lift gate, and on demand AWD. It has a really luxurious and modern look with it’s 18” wheels, grille, premium interior materials, heated steering wheel, heated seats, and 7” touch audio screen. Sweet! For those a little more concerned with performance you’re sure to be impressed with the sport tuned suspension, more horsepower with better acceleration than the gas model, and Birds Eye View Monitor
Now here is the lime green beauty 2016 Toyota Prius c. Seriously, I need this colour in an eyeshadow stat! It is such a stylish little car and is sure to turn heads. Perfect for your jet setting city lifestyle with it’s ease of manoeuvrability and amazing fuel efficiency. You would be surprised just how roomy this little car is. Even with the front seats all the way back there is still a lot of leg room in the back for rear passengers.
Ahhh the electric blue Scion iM. This sporty little hatchback comes loaded with standard features like an exterior body kit, aggressive 17-inch alloy wheels, LED daytime running lights, and LED tail lights, piano black grille, and a chrome-tipped exhaust. There is no need to modify this baby aftermarket. It has rear double-wishbone suspension for a smooth ride and easy handling.
I think lifestyle wise I would have to go with the RAV4 Hybrid but what I’d really love is the lime green Prius c! What vehicle do you think suits you best?
You can find the Towards Tomorrow by Toyota at Square One Mississauga between March 5th to May 31st, 2016. I highly recommend checking it out next time you’re in the area. Or why not make a trip to Square One just to visit. Seriously guys, that mall is AMAZING.
This post brought to you by Toyota Canada. The content and opinions expressed above are that of Perilously Pale.
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